How to Estimate Your PPC Cost

Getting a lot of traffic to your site wasn't that easy at all and it takes a lot of work. It doesn't happen in a snap or just a click - it never works that way. However if you have the right niche and keywords to your site or blog this would make a big difference driving traffic to your site.

Although I've mention many ways how to drive traffic to your site that is from social bookmarking, submitting to directories and becoming active to forums discussions and social sites, and also I've mention ADWORDS on the process for advertising your site. Have you gone through PPC Advertising this? If not lets go through on estimating your cost on PPC advertising. If you have the niche then its time to break it down into categories it. Take this for example a CELLPHONE. Its a broad one because they are many cellphones in the world. However if you break it down, it may seem to be easy.

CELLPHONE
Nokia
- N95
- N96
- N...
Sony Ericson
- List some known phones


If you have listed some popular items then its time to get some keywords and estimate your cost. I would suggest that you choose keywords that are very very cheap and keywords that are mispelled. Now to get some ideas from keywords you can use the ADWORDS KEYWORD TOOL.
Just simply visit the site and type a phrase on the textbox that matches to your niche. The keyword tool will now generate a list of keywords that will automatically give you the estimated CPC or Cost-Per-Click of each keyword. You can narrow down the list by simply entering the amount of money you would like to spend on each keyword. Take a look at the image below.

ADWoRD Keyword Tool (Estimating your cost)

Grab as many keywords as you can that fits to your budget. Once you've chosen your keywords, the next step is to set the amount of money you would like to spend in a month and ADWORDs will not take more than on that budget.

If you are new to internet, choose ADWORD STARTER kit first, once you're savvy enough you can venture through to STANDARD EDITION which you can use the full range of AdWords features and functionality: advanced bidding options, multiple campaigns, conversion tracking, and more.

Experiment on different keywords and if you're primary source of income is from Adsense make sure that ADS are displayed well like this site.

You can also try using the Yahoo Search Marketing Tool which you can also estimate your PPC cost.